Oxy Morons

I saw a box of food going into a hotel service entrance today that read Real Egg Subsititute on it. Seriously?
What the fuck does that mean?
This is probably a competition thing between egg substitute companies as they try to out maneuver each other for egg substitute supremacy. One of them obviously wanted an edge and made the claim that they are in fact the REAL egg substitute in order to distinguish themselves from the other, fake brand of egg substitute. This leads me to another thought. If one version is the real deal, then how bad does the fake stuff taste. I bet though, if you eat enough of the egg substitute that when you eventually go back to eating regular eggs, the chicken laying stuff will blow your mind.